An Instagram activated jukebox that matched party tunes with dancing shoes.
To help Next drive awareness of its shoe range among a younger audience, the first of its kind digitally-led dance event formed part of a social campaign running across Twitter and Instagram.
Using the hashtag #Shoeboxjukebox, guests powered the party playlist solely by posting a photo of their shoes to Instagram. Blogger reach was an impressive 3M+, with some posts gaining over 40,000 likes.
Mini videos challenged fans to test their pop knowledge of dancing feet alongside music in order to win a pair of Next party shoes.