Mary Poppins Returns - Facebook Live

To promote the new Mary Poppins Returns film, we decided to play a game of 'what's in the bag?’ via Facebook Live. The idea was that there were 5 presents for the main characters in the film and viewers had to submit what they could be. They were then encouraged to guess their answers in the comments below to win a Vue gift card and official Mary Poppins umbrella.

This was our most successful Facebook Live video to date with over; 344K reach, 7K likes and comments, 99k video views  and a 7% engagement rate.

My role in this was to create the fireplace countdown at the beginning of the video and then produce the entire edit of the video. This involved selecting the suitable clips from the producation agency, the trailer cutaways throughout as well as the copy treatment throughout. 

PROJECT
Facebook Live
CLIENT
Vue / Disney
ROLE
Designer / Editor