Adding Colour

A pionering new pill is being introuduced for people suffering from anaemia. Anaemia is a condition where a lack of iron in the body leads to a reduction in the number of red blood cells which causes people to feel lethargic.

When scrolling through the microsight, colour is slowly added to the website the further down you go. The Apple Watch is a custom notification as a daily reminder for people to take thier pill.

MHP pitch work
Astellas Pharma
Art direction